Privacy Policy
PRIVACY POLICY
Serenity Coaching and Counseling | Alison Kelly, LPC | Healthy Makeovers, LLC
Last Updated: October 20, 2026
1. OUR COMMITMENT TO YOUR PRIVACY
At Serenity Coaching and Counseling, protecting your privacy and maintaining your trust are important priorities. Alison Kelly, LPC, operating through Healthy Makeovers, LLC (collectively referred to as "we," "us," or "our"), is committed to handling personal information responsibly and transparently. This Privacy Policy explains how we collect, use, store, protect, and share information obtained through our website: www.serenitycoachingandcounselingforwomen.com
It also describes your choices regarding the personal information you provide when contacting us, scheduling appointments, purchasing products, downloading resources, or subscribing to communications. This Privacy Policy applies primarily to general website activities and related business transactions. Information collected in connection with professional psychotherapy services may be subject to additional confidentiality protections, including applicable healthcare privacy laws and our separate Notice of Privacy Practices.
2. INFORMATION WE COLLECT
You may browse most areas of our website without voluntarily providing personally identifiable information. However, certain features and services require information to fulfill your requests.
Information You Voluntarily Provide
Depending on how you interact with our website, we may collect:
Your name and email address.
Telephone number and mailing or billing address.
Appointment scheduling information.
Information submitted through contact forms.
Product purchases and transaction details.
Newsletter subscriptions and communication preferences.
Questions, comments, or messages you choose to submit.
Information necessary to provide requested educational resources, workshops, or other services.
You are not required to subscribe to our mailing list, submit a contact form, or purchase a product to access publicly available website content.
Payment Information
When you purchase digital products, courses, or other services, we process payment information through designated third-party payment providers, such as Stripe. Payment processors may collect credit card details, billing information, and other information necessary to complete your transaction. We generally receive transaction confirmations and related purchase information rather than complete payment card numbers. We encourage you to enter payment information only through designated secure checkout systems. Please do not send credit card numbers, Social Security numbers, or sensitive medical information through ordinary email or general website contact forms.
3. HOW WE USE YOUR INFORMATION
Information collected through our website is used to support legitimate business operations, respond to your requests, and provide the products or services you choose to receive.
We may use your information to:
Respond to questions, inquiries, and contact-form submissions.
Schedule, confirm, or manage appointments.
Process purchases and provide digital products.
Deliver requested downloads, worksheets, and educational resources.
Register participants for workshops, webinars, courses, or programs.
Send newsletters or educational updates to subscribers.
Provide customer support and resolve transaction-related concerns.
Maintain website functionality and improve the user experience.
Maintain appropriate business records.
Comply with applicable legal and regulatory obligations.
We do not use personal information for purposes materially unrelated to those described in this Policy without providing appropriate notice or obtaining consent when required.
4. EMAIL NEWSLETTERS AND MARKETING COMMUNICATIONS
If you voluntarily subscribe to our mailing list, we may send occasional newsletters, educational resources, practice announcements, or information about products and services. You may unsubscribe from marketing emails at any time by selecting the unsubscribe link included in those communications. You may also request removal from our mailing list by contacting: serenitycoachingandcounseling@gmail.com
Unsubscribing from marketing communications does not necessarily prevent you from receiving essential transactional messages, such as purchase confirmations or appointment-related communications. We do not sell our mailing lists to third parties.
5. THIRD-PARTY SERVICE PROVIDERS
To operate our website and provide services efficiently, we use third-party technology platforms. Depending on the services and features currently enabled, these providers may include:
Squarespace — Website Hosting and E-Commerce Squarespace provides website hosting, website management, and certain online commerce functions. Privacy Policy: https://www.squarespace.com/privacy
Stripe — Payment Processing Stripe processes payments and may collect billing and transaction information necessary to complete purchases. Privacy Policy: https://stripe.com/privacy
Mailchimp — Email Marketing Mailchimp may be used to manage newsletter subscriptions, mailing lists, and marketing communications. Privacy Policy: https://www.intuit.com/privacy/
Full Slate — Appointment Scheduling Full Slate may be used to manage appointment requests and scheduling information. Privacy information: https://www.fullslate.com/
These providers may process information according to their own privacy policies, contractual obligations, and applicable laws. We seek to share only the information reasonably necessary for providers to perform the services requested or support our business operations. Including a provider does not mean we share every visitor's information with that provider. Information sharing depends on which website features or services you use.
6. COOKIES, ANALYTICS, AND WEBSITE TECHNOLOGIES
Our website and third-party service providers may use cookies, analytics tools, and similar technologies to support website functionality and understand how visitors interact with our content.
Depending on the technologies enabled, information collected automatically may include:
IP address and approximate geographic location.
Browser and device information.
Pages visited and time spent on the website.
Referring websites or search sources.
General website activity and navigation patterns.
Cookie identifiers and related technical information.
This information may be used to maintain website performance, identify technical issues, evaluate content effectiveness, and improve the visitor experience. Some cookies are necessary for website functionality, while others may support analytics or marketing activities. Where required by applicable law, we will provide appropriate notices or choices regarding nonessential cookies and tracking technologies. You may also be able to manage cookies through your browser settings.
7. CONFIDENTIALITY OF COUNSELING AND HEALTH INFORMATION
We recognize that individuals seeking mental health services may share sensitive and confidential information. We handle information collected as part of an established psychotherapy relationship separately from general website marketing and customer information, in accordance with applicable laws, professional ethical requirements, and clinical policies. Where applicable, protected health information is governed by the Health Insurance Portability and Accountability Act (HIPAA), related regulations, and our Notice of Privacy Practices.
Our clinical privacy practices address matters such as:
Confidentiality of treatment information.
Use and disclosure of protected health information.
Client access to clinical records.
Applicable legal and ethical exceptions to confidentiality.
Client rights concerning health information.
Submitting a general website inquiry or subscribing to a newsletter does not establish a therapist-client relationship. Please avoid including detailed medical histories, diagnoses, or other sensitive clinical information in unsecured website forms or ordinary email communications. Established clients should follow the communication procedures outlined in their clinical informed-consent documents.
8. HOW WE PROTECT YOUR INFORMATION
We take reasonable administrative, technical, and organizational measures intended to protect personal information from unauthorized access, misuse, alteration, or disclosure.
These measures may include:
Secure website connections.
Reputable third-party hosting and payment platforms.
Access controls for business information.
Appropriate account and password protections.
Limited access to information based on business needs.
Secure payment processing through designated providers.
Although we make reasonable efforts to safeguard personal information, no internet transmission, electronic communication, or data storage system can be guaranteed completely secure. We encourage visitors to use secure devices, protect account credentials, and exercise caution when sharing personal information online.
9. SHARING AND DISCLOSURE OF INFORMATION
We do not sell personal information or mailing lists to third-party data brokers. We may share information in limited circumstances, including:
Service Providers: With vendors who assist with website hosting, appointment scheduling, payment processing, email delivery, and other necessary business functions.
Requested Services: When sharing information is necessary to fulfill a product purchase, appointment request, or other service you initiate.
Legal Obligations: When disclosure is required by applicable law, valid legal process, or other legally authorized circumstances.
Safety and Security: When disclosure is reasonably necessary and legally permitted to address fraud, security threats, or serious safety concerns.
Business Operations: In connection with legitimate business changes, subject to applicable confidentiality, privacy, and legal requirements.
Any disclosure of protected health information associated with psychotherapy services remains subject to applicable healthcare privacy laws and professional confidentiality requirements. We do not treat ordinary website information and confidential psychotherapy records as interchangeable.
10. CHILDREN'S PRIVACY
We are committed to protecting the privacy of children and adolescents. Our general website, online purchasing features, and mailing-list subscriptions are not intended for children under the age of 13 without appropriate parental or legal guardian involvement. We do not knowingly collect personal information online from children under 13 in violation of the Children's Online Privacy Protection Act (COPPA). If we become aware that information has been collected from a child under 13 without any required parental consent, we will take appropriate steps to address the information in accordance with applicable law. Parents and guardians are encouraged to supervise children's use of online resources. Privacy and consent requirements for minors receiving professional counseling services are addressed separately through applicable clinical procedures and state law.
11. VISITORS OUTSIDE THE UNITED STATES
Serenity Coaching and Counseling is based in the United States, and our website and services are primarily intended for individuals located within the United States. Visitors accessing the website from other countries should understand that information submitted through the website may be processed or stored in the United States or other locations where our service providers operate. Privacy and data protection laws may differ between jurisdictions. Where applicable, we will address international data processing obligations in accordance with relevant legal requirements. Our general website's accessibility from another country does not mean that professional psychotherapy services are available in that jurisdiction.
12. DATA RETENTION
We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Policy, including providing requested services, maintaining business records, resolving disputes, and complying with applicable legal obligations. Retention periods may vary depending on the type of information, the purpose for which it was collected, and applicable legal requirements.
For example:
Newsletter information may be retained until you unsubscribe or request removal, subject to necessary suppression records.
Purchase and transaction information may be retained for accounting, tax, and legal purposes.
Website inquiries may be retained as reasonably necessary for communication and business administration.
Clinical records are maintained according to applicable healthcare record-retention requirements and professional obligations.
When information is no longer required, we take reasonable steps to delete, deidentify, or securely dispose of it, as appropriate.
13. YOUR PRIVACY CHOICES AND RIGHTS
We respect your ability to make informed decisions about the personal information you share. Depending on applicable law and the nature of the information, you may have the right to:
Request access to certain personal information we maintain.
Request corrections to inaccurate information.
Request deletion of eligible personal information.
Unsubscribe from marketing communications.
Ask questions about how your information is collected or used.
Exercise additional privacy rights provided by applicable law.
Some information may need to be retained to satisfy legal, accounting, professional, or other legitimate obligations. Requests involving psychotherapy records may be subject to separate healthcare privacy procedures. To submit a privacy-related request, please contact:
serenitycoachingandcounseling@gmail.com
We will review and respond to requests within applicable legal timeframes.
14. THIRD-PARTY WEBSITES AND EXTERNAL LINKS
Our website may contain links to external websites, educational resources, products, or services. These third-party websites operate independently and may have privacy practices different from ours. We are not responsible for the privacy policies, content, or security practices of websites that we do not control. We encourage visitors to review the privacy policies of external websites before submitting personal information or completing purchases.
15. LEGAL COMPLIANCE AND REQUIRED DISCLOSURES
We may disclose personal information when required or permitted by applicable law, including in response to valid legal process or lawful requests from authorized government agencies. Any disclosure will be evaluated according to the type of information involved and applicable legal protections. Confidential psychotherapy information and protected health information are subject to additional requirements and limitations. We will not disclose information solely because a request has been made if applicable law requires further authorization, review, or other safeguards.
16. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy periodically to reflect changes in our website, business operations, technology providers, services, or applicable privacy requirements. When changes are made, we will revise the "Last Updated" date at the top of this page. Material changes may be communicated through a website notice, email, or another appropriate method when required by law or reasonably warranted by the circumstances. We encourage visitors to review this Policy periodically.
17. CONTACT INFORMATION
If you have questions about this Privacy Policy, wish to update your information, or would like to make a privacy-related request, please contact:
Serenity Coaching and Counseling
Alison Kelly, LPC
Healthy Makeovers, LLC
Website: www.serenitycoachingandcounselingforwomen.com
Email: serenitycoachingandcounseling@gmail.com
Your Privacy Matters.
At Serenity Coaching and Counseling, we value the trust you place in us. Our goal is to provide clear information about our privacy practices while treating your personal information with care, professionalism, and respect.
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